The audience

When I read about a success metric of “finding an audience” I don’t think that is enough. It falls into the safe zone, the status quo. At its worst it becomes fawning and ultimately vacuous. Reputations get tarnished.

You’ve found them, you have the following, the likes. That is powerful, you’ve earned that but what next? More of the same, maybe repackaged, maybe slicker, maybe shinier? No big leaps required, keep it steady Eddie. That may buy you an hour but what about after that?

Our purpose, all of us, should be to “empower an audience” because when the audience is truly empowered, has real responsibility, then it will have the confidence to change and improve things, step by step.

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